Teresa Stephen
BCom Computer Application, Department of Commerce, Upcoming Courses
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  • 10 week duration
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Programme: B.COM CA AIDED

Semester: Sixth Semester

Course Credits:4

Course Description: Advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.

Course Objectives:

  1. To make the students aware of the strategy, concept and methods of advertising and sales promotion.
  2.  Increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action.
  3. Increase the size of purchases and improve product availability using media and non-media marketing communications

Course Outcomes: To examine the importance of market segmentation, position and action objectives to the development of an advertising and promotion program and to develop creative strategies for advertising.

  • Module I:Introduction to Advertisement
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  • Module II: Advertisement Appeal and Media
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  • Module III: Advertisement Research
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  • Module IV: Sales Promotion
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  • Module V : Personal Selling
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