ADVERTISEMENT AND SALES MANAGEMENT

Programme: B.COM CA AIDED

Semester: Sixth Semester

Course Credits:4

Course Description: Advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.

Course Objectives:

1. To make the students aware of the strategy, concept and methods of advertising and sales promotion.
2.  Increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action.
3. Increase the size of purchases and improve product availability using media and non-media marketing communications

Course Outcomes: To examine the importance of market segmentation, position and action objectives to the development of an advertising and promotion program and to develop creative strategies for advertising.