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- 10 week duration
Programme: B.COM CA AIDED
Semester: Sixth Semester
Course Description: Advertising presents a reason to buy a product, sales promotion offers a short-term incentive to purchase. Sales promotions often attract brand switchers (those who are not loyal to a specific brand) who are looking primarily for low price and good value.
- To make the students aware of the strategy, concept and methods of advertising and sales promotion.
- Increase consumer demand, stimulate market demand, to get potential buyers to heed a call to action.
- Increase the size of purchases and improve product availability using media and non-media marketing communications
Course Outcomes: To examine the importance of market segmentation, position and action objectives to the development of an advertising and promotion program and to develop creative strategies for advertising.
Module I:Introduction to Advertisement
Module II: Advertisement Appeal and Media
Module III: Advertisement Research
Module IV: Sales Promotion
Module V : Personal Selling
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