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Strategic management is the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives. Changes in business environments will require organizations to constantly assess their strategies for success.
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MODULE I
Introduction to Strategic Management, Concept of Corporate Strategy, Strategic Management Process, The 7-S Framework, Corporate Policy and Planning in India.
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MODULE II
Environmental Scanning, Industry Analysis, The synthesis of External Factors, External Factors Analysis Summary (EFAS), Internal Scanning, Value Chain Analysis, Synthesis of Internal Factors, Internal Factors Analysis Summary (IFAS)
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MODULE III
Strategy Formulation, Strategic Factors Analysis Summary (SFAS), Business Strategy, Corporate Strategy, Functional Strategy, Strategic Choice.
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MODULE IV
Strategy Implementation, Organization Structure, Corporate Culture, Diversification, Mergers and Acquisitions, Turnaround strategies, Portfolio strategy (concepts only)
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MODULE V
Evaluation and control of strategies-strategic control-standard-benchmarking-cost benefit analysis-performance gap analysis-responsibility centres. Other Strategic Issues, Small and Medium Enterprises, Non- Profit Organizations.
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REFERENCES
• Robert A Pitts and David Lei, Strategic Management, 4th Edition Cengage Learning, 2006. • Francis Chrunilam, Strategic Management, Himalaya publications, Mumbai. • K.Govindabhat, Strategic Management, Himalaya Publications, Mumbai.
