SALES, ADVERTISING AND GUEST RELATIONS IN TOURISM

Unit 1 Marketing: Concept and definition and its significance in tourism industry.

Basic concept of needs and wants ; demand , product service market and sales. Significance of service and characteristics of service marketing.differentiation of product marketing . and service marketing. Defining marketing mix, the 8ps of marketing mix.

Unit 2 Market mix in tourism industry.product:

Unit 3 Promotion: major tools of promotion mix

Unit 4 Destination planning and product diversification

Unit 5 Guest Relations in Tourism