- 48 students
- 0 lessons
- 0 quizzes
- 10 week duration
Unit 1 Marketing: Concept and definition and its significance in tourism industry.
Basic concept of needs and wants ; demand , product service market and sales. Significance of service and characteristics of service marketing.differentiation of product marketing . and service marketing. Defining marketing mix, the 8ps of marketing mix.
Unit 2 Market mix in tourism industry.product:
Unit 3 Promotion: major tools of promotion mix
Unit 4 Destination planning and product diversification
Unit 5 Guest Relations in Tourism
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