TOURISM MARKETING

Anu Varghese
Tourism
₹1,000.00
  • 0 student
  • 1 lessons
  • 0 quizzes
  • 10 week duration
0 student

TOURISM MARKETING

  • Unit 1 Marketing: Concept and definition and its significance in tourism industry.

    Basic concept of needs and wants ; demand , product service market and sales. Significance of service and characteristics of service marketing.differentiation of product marketing . and service marketing. Defining marketing mix, the 8ps of marketing mix.

  • Unit 2 Market mix in tourism industry.product:
    No items in this section
  • Unit 3 Promotion: major tools of promotion mix
    No items in this section
  • Unit 4 Destination planning and product diversification
    No items in this section
  • Unit 5 Marketing in Hospitality
    No items in this section

0.00 average based on 0 ratings

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
₹1,000.00