Webinar on Marketing to GenZ

Department of Business Administration, St. Paul’s College, Kalamassery in association with the Albertian Institute of Management is organizing a Webinar on Marketing to GenZ on 10.08.2021, Tuesday at 11.00 AM. Resource persons for the day are Dr. Jithin Benedict and Dr. Shiny CM from the Albertian Institute of Management.

Dr. Shiny C M is a dedicated management professional and socially committed entrepreneurial think tank with a total work experience of 23 years in Academics/Research/Industry/Entrepreneurship. Her qualification includes MBA, UGC (NET), Ph.D. and PGDHRM. She started her teaching career in the year 1998 at the University Institute of Technology, Kerala University, and thereafter served a few leading B- Schools in Kerala. She is a faculty and researcher in the disciplines of Marketing, Human Resources Management, and Entrepreneurship. She joined the Albertian Institute of Management as an Asst. Professor in the year 2007 and still continuing the association with the same. She is a Ph.D. guide under KUFOS. She is having additional charges such as Nodal Officer, Innovation and Entrepreneurship Development Centre (IEDC) funded by Kerala Startup Mission and Coordinator, Albertian Incubation Centre (AIC) at St. Albert’s College. She has been awarded the “Teachers Excellence Award 2019 under Gold Category” by KMM College of Science and Technology, Cochin.

Dr. Jithin Benedict is the author of the Book ‘The Art of Business Communication’, a Huge petrol head, active researcher, YouTuber, and an avid trainer. A Doctorate in management from KUFOS, MBA from Rajagiri School of Business Studies, MSc in Psychology. With more than a decade of experience in the industry and academics, his interests include Communication Effectiveness, Branding, Marketing Research, and Digital Pedagogy. He has presented papers in international conferences at IIM-A, IIM-K, IIM-I, and won the best paper award from CUSAT. He has more than a dozen publications to his credit in National / International Journals of repute. He is a professional trainer and keens on equipping students with skills for VUCA World.

All are cordially invited to this webinar. Please register in the form given below.